ACI’s first significant update since 1964.

The American Concrete Institute (ACI) (Booth S10339a) will unveil a new logo and tagline—‘Always advancing’ —that reflect the 110-year-old organization’s continuing evolution as a global authority on designing, building, maintaining, and repairing concrete structures. The organization’s first major identity update in 50 years, the image and text emphasize ACI’s commitment to advancing knowledge, technology, construction, and quality as well as collaboration and professional growth.

“The new logo reflects diversity of ACI’s specialization,” says President Anne Ellis. “The new tagline reflects the work we do individually and collaboratively in support of concrete quality and professional growth.”
Together, the two elements provide the foundation for consistent messaging across all organizational communications. ACI has been developing consensus-based standards since 1904.

Concrete contractors and artists will unveil a newly placed 15-foot replica of ACI’s logo in a pervious concrete slab on today at 11 a.m., near Paradise Rd. entrance in the Gold Lot. Using color-matched glass aggregate and supplemental cementitious materials fly ash and silica fume, the pervious concrete slab will feature a larger-than-life representation of the new logo.

And later, a reception from 3-5 p.m., Booth S10339, ACI will officially launch its new logo and tagline. Join ACI leadership, members, supporters, and staff in celebrating this milestone. Complimentary desserts will be available.