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Kimberly Kayler, owner of Constructive Communications, finds social networking good for business.

Professional women sometimes lose out because they miss “The View.” What's discussed on that TV show becomes common ground for women everywhere. We all are constantly looking for that connection we may have with others.

Finding interconnections is key to success in the business world. Networking is the opportunity to connect with others and grow your business relationships. In the volatile economy we're enduring, it's essential to turn to others for workplace advice or career guidance.

At the first Women in Concrete Luncheon and Forum four years ago, a woman came with a resume. She had a job interview in just a few short days, and she needed advice on how to approach the meeting.

The women at her table stayed with her after the presentation to advise and coach her on how to win the job.

One true believer in the power and necessity of networking is Kimberly Kayler, owner of Constructive Communications in Columbus, Ohio. Kayler provides public relations and marketing for concrete construction companies and associations. She has seen networking expand from joining associations and interest groups to social networking sites. All are viable and necessary ways to network. But the social networking sites are still new and mysterious to many.

“I must admit that I was initially slow to embrace social media, as I was unsure how it related to the business-to-business marketplace as well as the concrete industry,” says Kayler. “However, in recent months, I've seen many examples of how social media is no longer just a medium for tracking down old colleagues and keeping in touch with family and friends. Rather, it truly is a way to share ideas, market, network, and find answers.”

Linking with Linkedin

In February we launched a new user group on the popular LinkedIn professional social network. LinkedIn (www.LinkedIn.com) is a method for professionals to connect and network over the Internet. It's not casual social networking. It is there to help professionals meet others in their field, ask questions, and receive guidance.

If you look at Kayler's profile at LinkedIn, you would see she belongs to several groups, including this magazine's Women in Concrete group. “A recent survey noted that 57% of adults have joined a social network, making it the number one platform for creating and sharing content,” she says. “Outlets such as the Women in Concrete Linked -In group give us a real-time, cost-effective opportunity to connect and share, which is essential in today's economy.”

While networking techniques may have changed, our intentions haven't. With our new LinkedIn group, these networking opportunities can occur 24/7/365.

Women in Concrete is all about women helping women.

Visit this magazine's Web site atwww.theconcreteproducer.comand click on Women in Concrete to read previous columns. You also will find a link to the LinkedIn Web site there. Send your comments, story suggestions, and other ideas to Kari Moosmann atkmoosmann@hanleywood.com.