By going back to the basics of business and customer fundamentals, you'll increase your chances of e-commerce profitability and success.
Ask yourself these four basic strategy questions to determine if a new Internet solution will make your business more profitable:
- Does it make business simpler?
- Does it cost less?
- How does it create wealth?
- How does it capture wealth?
Also, remember the following four concepts, which pertain to customers:
- Don't waste their time.
- Remember who they are, regardless of size.
- Make it easier for them to order and get service.
- Customize products and services for them.