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The changing business environment presents a good opportunity for businesses in the concrete and aggregate industry to make serious plans for the benefit of their shareholders, customers, and employees. A good way to begin is by asking key questions about the business and its future. Consider items such as strengths and weaknesses, changes in the industry and how they will affect you, actions you must take to assure survival, and shareholders' needs. The planning process also requires a realistic assessment of how well your company competes and performs. The value of business planning is not in the actual plan itself, but in the thinking process undertaken to form the plan. This process can be useful in difficult or changing times for spotting problems or opportunities.