Pierre Villere, columnist for The Concrete Producer, recently wrote an article where he suggested millennials will help save the economy. Last year, contributor Rick Yelton pointed to the Millennial Generation as an Influencer in the concrete industry. TCP has even offered some insight into recruiting and working with the millennial generation with these five tips.
As Millennials now make up the largest part of the work force, understanding what drives them will help you to engage with them. Understanding and being able to engage with Millennials is going to determine how successful your business will be.