ACI unveiled a new logo and tagline—Always advancing—that reflects the 110-year-old organization’s continuing evolution as a global authority on designing, building, maintaining, and repairing concrete structures. The organization’s first major identity update in 50 years, the image and text emphasize ACI’s commitment to advancing knowledge, technology, construction, and quality, as well as collaboration and professional growth.

“The new logo reflects diversity of ACI’s specialization,” says ACI President Anne Ellis. “The new tagline reflects the work we do individually and collaboratively in support of concrete quality and professional growth.”

Together, the two elements provide the foundation for consistent messaging across all organizational communications. ACI has been developing consensus-based standards since 1904.