By going back to the basics of business and customer fundamentals, you'll increase your chances of e-commerce profitability and success.

Ask yourself these four basic strategy questions to determine if a new Internet solution will make your business more profitable:

  1. Does it make business simpler?
  2. Does it cost less?
  3. How does it create wealth?
  4. How does it capture wealth?
    Also, remember the following four concepts, which pertain to customers:
  1. Don't waste their time.
  2. Remember who they are, regardless of size.
  3. Make it easier for them to order and get service.
  4. Customize products and services for them.