Speaking to groups provides a marketing outlet that can boost business. The key to uncovering these opportunities lies in careful planning. The first step is to identify your audience and its needs and then develop a package for marketing your area of expertise. The best way to tap into speaking opportunities is to create a professionally printed package to market yourself or your staff, consisting of a biographical profile and a topic list. If the response is not overwhelming, you can create your own opportunites by sponsoring a seminar yourself and inviting your target audience.