Mack Trucks will host two pinstriping artists in its booth at World of Concrete 2015 Feb. 3-6 at the Las Vegas Convention Center who will customize hardhats for 170 customers and show attendees, recognizing them for their support of Mack and the concrete industry.

Pinstriping is the art of applying an extremely thin line of paint, called a pin stripe, and is used for decorating objects such as motorcycles, cars and textiles. Popular pinstriping artists Jeff Williams, owner of The King of Paint, and Charlie Decker, owner of the One Arm Bandit, will paint 50 customized hardhats prior to the show and about 40 per day during the three show dates in Mack booth No. C-520.

“What better way to show our appreciation for Mack customers and show attendees than to provide them with a much-needed tool to help them get their job done?” said John Walsh, Mack vice president of marketing. “That’s what Mack does best – offering customers the right tool or truck designed specifically for their unique needs. It’s what we call application excellence.”

The hats will be imprinted with the Mack logo on the back. Customers have the option to add their name or company name, rendered in the artist’s unique lettering style with additional decorative flourishes. The artist also can include additional flair should the customer choose to add it.

To pre-register for a chance to win a personalized pinstriped hardhat, please visit Show attendees can also visit Mack booth C-5203 at the Las Vegas Convention Center to enter into a raffle. Names will be chosen each day for the next day’s pinstriping event.

About Mack Trucks, Inc.
Dedicated to quality, reliability and total customer satisfaction, Mack Trucks, Inc., has provided its customers with innovative transportation solutions for more than a century. Today, Mack is one of North America’s largest producers of heavy-duty trucks, and Mack trucks are sold and serviced through an extensive distribution network in more than 45 countries. Mack trucks and diesel engines sold in North America are assembled in the United States. Mack manufacturing locations are certified to the internationally recognized ISO 9001 standard for quality and ISO 14001 standard for environmental management systems. Mack is also a proud sponsor of Share the Road, an American Trucking Associations' public information campaign aimed at enhancing the safety of our nation’s roadways.

Mack Trucks, Inc., is part of the Volvo Group, one of the world’s leading manufacturers of trucks, buses, construction equipment and marine and industrial engines. The Group also provides complete solutions for financing and service. The Volvo Group, which employs about 110,000 people, has production facilities in 19 countries and sells its products in more than 190 markets. In 2013, the Volvo Group’s sales amounted to $41.5 billion. The Volvo Group is a publicly-held company headquartered in Gothenburg, Sweden.