In September 2015, the National Ready-Mixed Concrete Association Board of Directors adopted a comprehensive building promotion plan to stem and regain concrete's loss of market share in the low/mid-rise buildings market. The main strategy: direct project promotion where NRMCA, members and industry partners work directly with developers to provide technical support and design assistance with the primary objective of converting wood and steel designs to concrete. Two other strategies provide support, including communications and advocacy. This Webinar will layout the seven basic steps toward gaining back that lost share and increase the amount of concrete placed in buildings.
For more information, contact Lionel Lemay at LLemay@nrmca.org or 847-918-7101.