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The Women in Concrete Luncheon and Forum brings together women from all aspects of the concrete construction industry.

Once again, the women attending World of Concrete can take a breather from the show and enjoy good food and the company of their fellow “women in concrete” at the annual Women in Concrete Luncheon and Forum.

This year, the program includes a panel of women discussing some of the hot industry trends they really believe in: green concrete and pervious concrete. It concludes with an economic forecast.

It's a nice little package—everything you need to know about what is happening in the industry. And more importantly, it's a great time to relax and meet your peers in concrete.

The one consistent trend among these speakers is that each has a cause in which she believes. They want to let others know just what concrete can do because they believe it can change the world.

Kristen Cooper Carter from California State University, Chico will talk about green concrete and how it will affect business next year. Shana Young, of Smith's Ready Mix, Hot Springs, Ark., will explain how she donates her spare time in promoting pervious concrete for the Arkansas Ready Mixed Concrete Association (ARMCA). The Portland Cement Association's Michelle Wilson will sum it all up with an economic forecast of what to expect in 2008.

Promoting Pervious

Young will share her story about how little by little, she and the ARMCA are making a difference in Arkansas, one architect at a time. She believes pervious concrete can change the face of concrete construction.

“I heard about it through the ready-mix courses and took the certification,” says Young. “It's not an easy concrete to make, but it can be used everywhere. It solves environmental issues, such as water running off of asphalt.”

Young is talking with developers and hotel owners about considering pervious concrete. One architect heard about pervious through the ARMCA and got his contractor involved. They put in a pervious parking strip for a bank, which then did not need a retention pond. “Using pervious, you get better land use by eliminating the sludge pit retention pond,” says Young.

Young grew up in her father's ready-mix business and didn't plan to pursue it as a career. “I was working as an interior decorator when my father said he needed a sales person,” she recalls.

She hasn't regretted the decision to join him. For the past four years, she has been trying to learn everything she can about concrete: how concrete can benefit society, how to make it work best, and how to make it beautiful.

“With concrete, its something different everyday,” she says.

In January, Young will take the next step and stand before a room full of women at the Las Vegas Convention Center and tell them about the product she loves the most.

Visit the Women in Concrete page for more columns, information on our LinkedIn group, and additional resources.

Women in Concrete Luncheon and Forum

Held noon to 2 p.m., Wednesday, Jan. 23, the Women in Concrete Luncheon and Forum is an exclusive two-hour program that brings together women working in all segments of the concrete construction industry. Register online at www.worldofconcrete.com. Cost is $50 by Dec. 20, and $75 after Dec. 20. Seating is limited.

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