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Projects using metric units present subtle problems for producers. In a 1996 survey, 48 state DOTs indicated that their engineers had designed at least one project in metric units. The states also reported that by 1998, 65% of state highway projects will be in metric units, representing more than $14.5 billion in contracts. Producers need to at least make soft metric conversions now. Bidding that first job requires some modifications to normal activities. Maintaining local market position requires capital decisions on hard or soft technology. Convincing the customer that metrics will not hurt profits may be the most difficult task. Here are ideas from producers. KEYWORD: metric