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Truck buyers say the product is only part of the package. Replacement parts availability improves the odds of repeat business. Ready mixed concrete producers deciding which new mixer truck to buy want the same things their customers demand: Timely service, a durable product, and the flexibility to custom-fit products to specific needs. As producers have discovered in running their own businesses, a quality product isn't enough--that often-forgotten concept of customer service makes the difference. KEYWORDS: fleet management, mixer truck, parts, warranty