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Steve Roth, owner of Roth Ready Mix Concrete Co., uses do-it-yourself concrete seminars to help members of the community learn the basics of concrete placement, and to get his company's name in front of potential customers. Roth used several forms of advertising for his most recent seminar. He distributed flyers, ran notices in the local paper, and advertised with 1-minute spots on a major radio station during morning drive time. Attendees to the seminar come from a 50-mile radius, to see hands-on demonstrations of concrete placement, as well as videos from the Ohio Ready Mixed Concrete Association.