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An effective marketing strategy is needed for any new business. In order to give the impression that your company presents a low risk, careful planning is needed. This is called a proactive marketing strategy, and it is based on a three step plan: 1. Information: find out how your competitors have positioned themselves in the market and then do something differently. 2. Development of a strategic plan to maximize your position: this includes pricing strategies; staffing, salary and employee training strategies; advertising strategies; marketing materials and ad copy strategies; and financial requirements. 3. "Assembly line" implementation: if your plan is well thought out, implementing it should pose no special problems or surprises.