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A recession poses many financial and management challenges, but it can be survived. With vision and creativity, you can make the recession work for you. Here are a few suggestions you can use to effectively manage your business during a recession: Keep the recession in perspective--a recession is not a catastrophe; minimize risk by predicting the worst possible consequences of the recession and preventing them; adjust discressionary spending; maintain your investment in sales; listen to the neeeds and concerns of your customers; use the recession as an opportunity to increase efficiency; and put surplus capacity to work.