More stories about Marketing

  • CIM Program Names new Board

    The National Steering Committee for the Concrete Industry Management program, a business intensive program that awards students with a four-year Bachelor of Science degree in Concrete Industry Management, recently elected new officers and board members.

  • Big Dog! Texas Dealer has World's Largest Mack Pylon Sign

    Valley Truck Centers’ new 40,000 square-foot facility also features the world’s largest Mack Trucks pylon, measuring in at 17 feet, 2 inches tall and 29 feet 6 inches wide.

  • Samoter and 2014 Asphaltica Receive Green Light From Exhibitors

    A little more than a month after the exhibitions closed, exhibitors are already looking with confidence to the next exhibition.

  • Mack Trucks Names Layman VP, Business Development

    Mack Trucks named Brian Layman its new vice president of Business Development. In this newly created role, Layman will be responsible for product segmentation, development and management of sales programs, dealer measurements and new truck sales pricing and quoting activities for truck sales in...

  • Eaton Enhances its Authorized Rebuilder Program

    Eaton announced recently that it has added several new transmission model families to its Eaton Authorized Rebuilder program and extended the warranty period for covered transmissions. The program now gives fleets and independent drivers additional options to purchase locally rebuilt transmissions...

  • Vocational Model 567: Peterbilt Adds New Options

    The Model 567 is now more versatile than ever with several new product enhancements, including expanded PTO functionality when paired with the PACCAR MX-13 Engine.

  • Mack Trucks Unveils a Bold New Brand Identity

    Mack Trucks unveiled a bold new brand identity sending a strong message about the significant changes in its organization, products and customer support solutions.

  • Fleet Sentiment Report Shows Positive Signs for Q1 2014

    Sixty-two percent of the fleet executives responding to the Q1 2014 Fleet Sentiment survey conducted by CK Commercial Vehicle Research in January indicated they planned to place orders for Class 8 trucks in the next three months.  Forty-eight percent indicated they planned to place trailer orders. ...

  • The Question of Loyalty

    CEOs are famous for giving lip service to customer service. Statistics bear out that typically few resources, whether human or financial, are invested in improving the customer experience.

  • Customer Service Begins Inside