More stories about Marketing

  • Keeping your Hydraulic Fluid Clean

    Most hydraulic component failures can be traced to hydraulic oil problems. Clean oil can be a challenge for vehicles and other construction equipment.

  • Mack Renews Commitment to Highway Safety with Continued Share the Road Sponsorship

    The Share the Road program sends professional truck drivers with exemplary safety records across the country to conduct driving demonstrations for students, motorists and other groups.

  • CIM Program Launches new Website

    The Concrete Industry Management program has launched its new website aimed at recruiting new students and showcasing the CIM program and the successes of the four university programs.

  • CIM Program Names new Board

    The National Steering Committee for the Concrete Industry Management program, a business intensive program that awards students with a four-year Bachelor of Science degree in Concrete Industry Management, recently elected new officers and board members.

  • Big Dog! Texas Dealer has World's Largest Mack Pylon Sign

    Valley Truck Centers’ new 40,000 square-foot facility also features the world’s largest Mack Trucks pylon, measuring in at 17 feet, 2 inches tall and 29 feet 6 inches wide.

  • Samoter and 2014 Asphaltica Receive Green Light From Exhibitors

    A little more than a month after the exhibitions closed, exhibitors are already looking with confidence to the next exhibition.

  • Mack Trucks Names Layman VP, Business Development

    Mack Trucks named Brian Layman its new vice president of Business Development. In this newly created role, Layman will be responsible for product segmentation, development and management of sales programs, dealer measurements and new truck sales pricing and quoting activities for truck sales in...

  • Eaton Enhances its Authorized Rebuilder Program

    Eaton announced recently that it has added several new transmission model families to its Eaton Authorized Rebuilder program and extended the warranty period for covered transmissions. The program now gives fleets and independent drivers additional options to purchase locally rebuilt transmissions...

  • Vocational Model 567: Peterbilt Adds New Options

    The Model 567 is now more versatile than ever with several new product enhancements, including expanded PTO functionality when paired with the PACCAR MX-13 Engine.

  • Mack Trucks Unveils a Bold New Brand Identity

    Mack Trucks unveiled a bold new brand identity sending a strong message about the significant changes in its organization, products and customer support solutions.