Shuttlelift has launched a new website that will do more than simply provide an overview of the Sturgeon Bay, Wisconsin-based manufacturer’s product lineup. Instead, it will offer a comprehensive portal to the world of Shuttlelift, from current news and events, to industry-specific information and photos, to service locations and maintenance tips.

“When you’re considering the purchase of a new mobile gantry crane, the last thing you want to do is spend hours on the phone or on Internet search engines looking for information,” said Kurt Minten, Shuttlelift’s director of industrial sales. “So we designed our new website to provide user-friendly, one-stop shopping, with plenty of photographs, features, options and resources.”

The new site features six information-packed sections. First is a “Why Shuttlelift” page that describes the company’s dedication to partnership. Here, site visitors will learn how the Shuttlelift team “walks the yard” with each customer, determining traffic flow, terrain and building specifications and discussing load capacity, material handling, mobility and safety so the manufacturer can provide customized lifting solutions that are unique to that customer.

In the “Gantry Solutions” section, visitors may view Shuttlelift’s products side by side. One simple click reveals all the available features and options, plus a variety of photos, videos and brochures. To determine if a Shuttlelift mobile gantry crane is the right solution for a particular industry, the “Industries” section provides descriptions and images that demonstrate how Shuttlelift works with the aerospace, concrete, construction, energy, material handling and steel industries, as well as with federal government agencies. If an industry is not listed, the company encourages visitors to contact its Sturgeon Bay headquarters directly to discuss specific needs with the experts.

That’s not all. In “News & Events,” visitors will find the latest information about Shuttlelift’s activities worldwide, and in “CustomerCare,” Shuttlelift provides details about global service providers, important maintenance tips and a reminder that the company is a long-term partner, not just a vendor.

“Our work doesn’t stop with the sale of a crane,” Minten explained. “We want to make sure every site visitor knows that when you buy a mobile gantry crane from Shuttlelift, we will be with you every step of the way to make sure your machine is serviced properly and maintained throughout its lifetime.”

What’s more, Shuttlelift is providing an online listing service for used equipment on the new site. The listings will be found in “Used Cranes.”

“A customer might be interested in purchasing a new Shuttlelift crane but needs to sell his preowned one first,” Minten said. “So we’re going to help increase the visibility of that crane by listing it on our website.”

Minten also noted that additional capabilities will be added to the website in the future. To stay up to date on the latest developments, follow Shuttlelift on Twitter @shuttlelift.

For more information about Shuttlelift and its full range of rubber-tired gantry cranes, e-mail the sales team at sales@shuttlelift.com or visit www.shuttlelift.com.

Shuttlelift rubber-tired gantry cranes are the preferred customer-inspired solution for heavy lifting requirements and are manufactured to specification for a multitude of applications, worldwide. The Sturgeon Bay, Wisconsin-based company manufactures cranes with capacities ranging from 15 to 1,000 U.S. tons, all of which are supported by a global network of experienced dealers. Through superior engineering innovations, Shuttlelift has become one of the premier lines in the today’s materials-handling industry.