I’ve found a way to track some on the country’s best projects without ever leaving my office. I saw the EarthCam product offering at World of Concrete. It’s an impressive tool to help track and monitor plant and job conditions.

I can think of several ways this tool could help increase producer delivery efficiencies. By watching live feeds from job sites, dispatchers can:

  • Actually know if the contractor’s forms are ready
  • Estimate if the ground is too wet for safe delivery
  • Watch how your truck pulls up on the job

But now there’s a new offering. Last month EarthCam launched its new ConstructionCamTV – a 24-hour “TV channel” devoted to a global network of live construction cameras and educational time-lapse movies.

I’ve been able to watch progress on projects including leading medical centers, major league stadiums, sophisticated skyscrapers, and complex bridges from all over the world. Just imagine watching not only your work, but your competitor’s as well!

According to its press release, EarthCam’s leadership wants “ConstructionCamTV to become the ‘reality television’ of the building industry. “We’ve created video wallpaper that connects people around the world to some of the most amazing jobsites. They can explore and learn about the extraordinary efforts being made today by contractors, developers, engineers, and architects,” writes Brian Cury, Earthcam’s CEO and Founder.

ConstructionCamTV is proactively programmed by EarthCam’s broadcast directors, who will change the scheduled lineup every 5 to 15 minutes in order to feature breaking news stories or special events around the world. Local time and detailed weather information is displayed for each jobsite. In addition, a running ticker on the bottom of the screen gives the viewer interesting information about the construction project they’re currently watching. Turn up the volume to hear the audio from the camera stream or thematic background music. All of these features are customizable using a graphical display and can be set based on user preference, further enhancing a full widescreen viewing experience.

As with all this new technology, there are some worrisome concerns. Your company’s exposure is greater than ever before. Thousands of people can be watching your employees work. Proper clean-out procedures are now priority regardless of where the truck is act.

And if you think you must only worry about job site watching, take a look at the new item posted by a Texas television station. The driver of a car hit by a tipped ready-mixed concrete truck had his dash camera on and recorded the whole accident.

I’m curious how you think this emerging way of video exposure will affect your business. So I’ve put together a brief survey on the topic. I hope you participate.