Training ready mix drivers properly reduces the number of customer complaints. Ready mix driver trainers are telling the industry the best way to lose customers is to think of drivers as just drivers. In a delivery dispute, the driver's role in the production process ends and his role as a salesperson begins. The way the driver handles the situation may be the difference between keeping and losing the customer. Lee Tripp, a driver trainer at Transit Mix Concrete Co., Colorado Springs, says Morse Bros.' Mentor Driver Program has made his drivers more aware of what customers want. Drivers and trainers who shared their thoughts with Concrete Journal tailor the Morse training program to their needs.