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Changes to your company brochure and other literature can make them into more effective sales tools. The most important part of the brochure is the front page. It should be interesting to look at, which means ample use of photos. Headlines are also important. Three guidelines to follow for front page headlines are: stress benefits--use a strong headline, lead with the number one benefit the company offers customers; prove the ability of your product to perform; and make it familiar. In a four-page brochure, a good idea for the center section is to trace the flow of an order. This offers insight into planning, design, production, delivery, installation, and jobsite services; it also answers questions frequently asked by customers. The back cover of the brochure is a good place to showcase color photographs of the finished product.