Builders: Up Close and Personal

Builders are socially responsible. Most participate in community and civic activities like voting, volunteering, and donating to charities. Health-related causes are the most popular among those who give to charities.

It's difficult to stereotype builders' attitudes on social issues. Fewer than half are in favor of developing more land. On core issues like the environment and healthcare, they are not as conservative as some might assume.

Builders are fairly technology savvy. These results support recent figures from Readex Research, which show 94% of builders researched building products online during the past six months, and 84% of professional builders use the Internet daily.

Builders spend their leisure time participating in a variety of recreational activities, just like the general population. Over the past year, their activities varied from baseball and bowling, to soccer and snowboarding. Golf leads the way.

Builders were asked to estimate their household net worth, including the estimated market value of equity in their companies, homes, other real estate, vehicles, personal and household possessions, as well as bank accounts, stocks, bonds, and other investments. Forty percent have a net worth of $1 million or more. Above: Most builders work in small companies with fewer than 200 people. More than half of these firms have 20 or fewer employees. At the other end of the spectrum, some work in very large companies with staffs of more than 200 people.

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