Early this month, Ozinga launched their fall advertising campaign titled Together, Building Better. The campaign, which includes billboards, radio ads, social media and TV commercials, is aimed at the innovators, craftsmen and hard workers who were born to build and dedicated to their craft. Ozinga’s campaign encourages everyone to build our families, our communities and our country by working together.
The campaign focuses on one main feature video that lasts just under two minutes. This video, which can be viewed on the Ozinga website home page, focuses on each of the companies four entities—concrete, building materials, energy and logistics—while also relaying the Together, Building Better message. Three 30-second TV commercials were created from the original feature video. Each of these videos focuses on one of the main messages from the Together, Building Better campaign: family, community and country. These commercials will run through September on ESPN, FOX, NBC, The History Channel, and other local stations.
“We believe that everyone was born to build, whether they work to build their family, their community or their country,” said Tim Ozinga, Co-owner and Marketing Communications Director at Ozinga. “Our Together, Building Better campaign focuses on this drive to build something better. By putting our skills and strengths together, we can create something great for the future. We hope this campaign excites everyone and encourages them to build better.” In addition to TV, the campaign also includes radio advertising. In the commercial, Ozinga dispels the myth that they are only a concrete supplier, stating “Ozinga has always been on a quest to build a better world.” This commercial, which also includes the Together, Building Better message, will air on 670 The Score, 105.9 FM and 780 AM in Illinois; 620 WTMJ and 99.9FM in Wisconsin; and 960 AM, 96.1 FM and 1060 AM in Indiana.
Digital and static billboards focused on building family, community and country have also been placed in Illinois, Indiana and Wisconsin, and the company will also use this campaign on their Twitter, Facebook and Instagram accounts.
Watch the featured video here.